Varun Alagh on Fraud & Collapse

Critics compared the proposed valuation to the post-listing collapses of Zomato, Nykaa and Paytm — all of which had seen their share prices fall sharply after richly-priced debuts. The broader argument was that Mamaearth's DRHP was repeating the 2021 unicorn-IPO pattern that had already burned retail investors, despite a fundamentally different market mood in late 2022 and early 2023.

The piece highlights the dramatic post-IPO collapses that framed the Mamaearth moment: Zomato, listed in July 2021 at a 52.63% premium and 38x oversubscription, fell 66% to ₹41.6 within a year; Paytm, listed in November 2021 at ₹1,950, dropped to ₹441 — a 77% decline. These collapses shaped the cautionary lens through which Mamaearth's DRHP was read by the market.