Ramesh Chauhan on Licensing Deals

1 INDEXED REFERENCES2025–20251 SHOWN FREE

Granting or taking licenses for brands, technology or distribution.

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2025 · Wikipedia

Bisleri International — Wikipedia (company history)

Wikipedia records that India's 1991 liberalization saw Coca-Cola return to the country, and in 1993 Parle Exports sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for between Rs 125 crore (about US$40 million) and Rs 200 crore (about US$60 million).

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