2013 · The Hindu BusinessLine
No regrets selling Thums Up, says Bisleri chief Ramesh Chauhan — The Hindu BusinessLine
In this BusinessLine conversation, Chauhan frames the cola business as structurally different from bottled water. Coca-Cola and Pepsi, he says, treat carbonated drinks as a 'bread and butter business' that requires constant attention to carton suppliers and cap suppliers, whereas Bisleri's water business is 'a cash business' that buys on credit and always carries sufficient stock.