1975 · Financial Analysts Journal / re-contextualised by Jason Zweig
The Decade 1965-1975: Why it Baffled Forecasters (rediscovered by Jason Zweig)
The 1974-75 article — rediscovered and contextualised by Jason Zweig — sets out Graham's framework for assessing whether the stock market as a whole is over- or under-valued. Graham proposes a central-value estimate based on normalised earnings, a quality-adjusted capitalisation rate, and a comparison with bond yields. The output is a single ratio: market price divided by central value. Graham argues that the ratio is a useful signal when it falls well below or above one, and that the investor should adjust his stock-bond mix accordingly. The framework's distinctive feature is that it does not forecast the market's near-term direction. Graham is explicit that the central-value estimate is too coarse to time the market in any short window. Instead, the ratio of price to central value operates as a slow-moving indicator that nudges the investor toward a larger equity allocation when the market is broadly cheap and toward a smaller one when it is broadly dear. The investor's action is incremental, not all-or-nothing. Graham's article applies the framework to the period 1965-1975, showing how the price-to-central-value ratio drifted from expensive in the late 1960s to attractive in the 1974 bear market. The implicit conclusion is that an investor who had followed the framework across the decade would have reduced equity exposure through the 1968-1972 Nifty Fifty peak and increased it through the 1973-1974 bear, ending the decade with a portfolio mix that reflected the changed pricing of equities rather than the changed mood of investors.