Deepinder Goyal on Two-Sided Markets

The 2022 Blinkit acquisition — an all-stock deal worth roughly 568 million dollars — wedged Zomato into quick commerce, the 10–15-minute grocery category that Albinder Dhindsa's startup was pioneering. Goyal's defence of the deal rested on the thesis that convenience, once tasted, becomes addictive; Blinkit would later become Eternal's largest business by order value.