2026 · Fortune
The secret history of Ray Dalio and the creation of Chicken McNuggets—how a 1980s hedge strategy unlocked a whole new menu
Before Bridgewater grew into one of the world's largest hedge funds, Dalio was solving a menu-engineering problem for McDonald's: how to price Chicken McNuggets without exposing the chain to swings in the cost of feeding chickens. In the early 1980s the chicken market was volatile, and sudden changes in feed costs made long-term menu pricing nearly impossible, so McDonald's hired the young consultant to hedge the cost. Chicken feed, primarily soy and corn, was the most costly ingredient in producing the snack, while the chicks themselves were cheap; as Dalio has put it on podcasts, the cost of a chicken has little to do with the price of the chick and everything to do with the price of the grain it eats. His suggestion was to combine the two grain exposures into a synthetic futures position, and it paid off: McDonald's launched Chicken McNuggets in 1983, and within months the onetime red-meat chain had a poultry hit on its hands.