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Ola Consumer (formerly Ola Cabs) — Encyclopedia entry
Ola started with bookings via phone call and only introduced a mobile app in June 2012. By early 2015 it claimed the largest market share in Indian ride-hailing, ahead of TaxiForSure, Meru Cabs and the newly-arrived Uber. The 2015 acquisition of TaxiForSure for about 1,237 crore rupees consolidated that lead — a textbook case of buying the closest domestic competitor.