Girish Mathrubootham on Technology Pivot

The strategic narrative after 2024 has been an explicit upmarket pivot, moving the firm from its SMB-origins base into direct competition with much larger enterprise software vendors — a transition that requires rebalancing AI investment, enterprise expansion and cost discipline while preserving the product simplicity that originally defined the brand.

By 2026, the product suite had expanded into IT service management with the ITAM product line, and FireHydrant, an AI-powered incident-management platform, was acquired in a deal that closed in January 2026 — pointing to an AI-led M&A agenda layered on top of the original SaaS portfolio.

For nine years at Zoho (formerly AdventNet), ending as VP of Product Management for the ManageEngine division, he had been building on-premise helpdesk systems since 2004 — giving him both domain expertise in customer-support software and a ringside seat to the cloud transition inside one of India's earliest product companies.