Deepinder Goyal on Diversification

Shareholders approved the special resolution renaming Zomato Ltd to Eternal Ltd in March 2025, formalising the holding-company structure that would house Zomato, Blinkit, Hyperpure and the District going-out vertical. The structural separation between parent brand and operating brands gave each vertical a cleaner capital-allocation identity.

In February 2025 the listed entity renamed itself Eternal Ltd, with consumer-facing brands Zomato and Blinkit continuing under their existing names. Goyal framed the change as a structural recognition that the parent had become a portfolio of multiple consumer-internet businesses rather than a single food brand — an unusual mid-cap rename by Indian corporate-governance standards.

Zomato's product breadth — intercity Legends delivery, hyperlocal Xtreme parcel service, Feeding India food-donation vertical, and Post Malone / Dua Lipa concerts under Zomato Live — reflected a portfolio approach to the food surface area. Several bets (Legends, Xtreme) were shuttered after limited traction, while others (Hyperpure, going-out vertical District) survived and became expansion arrows in the Eternal structure.