Deepinder Goyal on Brand Building

The founders quit their consulting jobs in November 2009 to run FoodieBay full-time, then in November 2010 renamed it Zomato — partly because they were unsure they would stay only in food, and partly to avoid a trademark clash with eBay. The pivot to a more abstract brand marked the first of several identity refreshes that would culminate in the 2025 rebrand to Eternal Ltd.

Shareholders approved the special resolution renaming Zomato Ltd to Eternal Ltd in March 2025, formalising the holding-company structure that would house Zomato, Blinkit, Hyperpure and the District going-out vertical. The structural separation between parent brand and operating brands gave each vertical a cleaner capital-allocation identity.

In February 2025 the listed entity renamed itself Eternal Ltd, with consumer-facing brands Zomato and Blinkit continuing under their existing names. Goyal framed the change as a structural recognition that the parent had become a portfolio of multiple consumer-internet businesses rather than a single food brand — an unusual mid-cap rename by Indian corporate-governance standards.