4 INDEXED REFERENCES2 INVESTORSFIRST INDEXED 2021LAST 2024
Chinese education services company founded by Yu Minhong; listed on NYSE in 2006.
SELECTED PUBLIC REFERENCES
Robin Li · 2024 · Baidu Inc. (company investor relations)
Robin Li | Management
Li holds a bachelor's degree in information science from Peking University and a master's in computer science from the State University of New York at Buffalo, and serves on the board of New Oriental Education & Technology Group.
Yu Minhong (Michael Yu) · 2022 · South China Morning Post
New Oriental's Yu Minhong brings back English teaching with a live-streaming e-commerce twist
By June 2022, since for-profit private tutoring had been banned the previous year, Yu had pivoted New Oriental into live streaming, which he termed the 'third revolution of business'; a live stream featuring the New Oriental chairman and an English-speaking host selling agricultural goods ranked among the top 10 in sales on Douyin on the Friday referenced in the report.
Yu Minhong (Michael Yu) · 2021 · South China Morning Post
China tech crackdown: Yu Minhong, founder of the nation's largest private education services firm, makes debut as live-streaming host
By mid-2022, New Oriental's Douyin live-streaming sessions featuring Yu and English-teaching content were ranking among the platform's top 10 in sales, indicating a commercially significant pivot away from the banned tutoring business, though the report did not quantify overall company revenue recovery.
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